If you are sitting behind a desk, wallowing in briefs, documents and legal references every day, 5 (or even 7) days a week for 2000 billable hours per year, you will never become a Rainmaker.
People do business with people they know and like. Yes, it is a statement you hear frequently but that’s only because it is true. They will never know you if you stay in an office buried behind an avalanche of papers, books, evidence, and a computer screen. You must get out of the office and meet with people.
The biggest misconception that Attorneys have is the belief that Rainmaking can only take place in formal settings – business card exchanges, association events, etc. Actually, Rainmaking can occur anytime you have the opportunity to meet with others and get to know them and they have the chance to get to know you.
While networking at association events within the area you practice will lead you to meet potential new clients, grabbing a cup of coffee with a current client, calling a former client to meet you for lunch, or even going out for a drink with a friend after hours could lead to new business matters or referrals.
Turn off the computer, close the brief, put the documents away and meet with someone in person. Not only will you have an enjoyable time, you may also obtain new business as well.
Rainmaking Recommendations are sent the first and third Wednesdays of the month. They are bite size tips that, when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq.