Rainmaking Recommendation #9 – Let Them Know

One of the worst phrases an attorney can hear from one of their friends, family, clients or prospective clients is:  “I didn’t know you (your firm) did that!”

Usually this means that they went somewhere else for a matter they would have been more than happy to give to you – had they known your firm could handle the matter.

Let them know.

Make sure all of the people you know or meet know what you and your firm can do. This way they can either use your firm or refer new legal matters to you.

How do you let them know? Simple. Tell them, and tell them often. Not only can this be done verbally, but with newsletters, the backs of business cards, sending them articles by other members of the firm, and by introducing them to other attorneys who may not be in your practice area.

Most of all this can be accomplished by listening. If you know your clients, really know everything about them and their business,  you will also be aware of what else they may need. Then you can offer your firm’s assistance with other matters that may occur in their lives and businesses.

What ways can you think of to tell your clients and contacts all of the areas in which your firm practices? Please comment below.

Rainmaking Recommendations are sent the first and third Wednesdays of the month.  They are bite size tips that, when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq.

Help me spread the word!

Comments

  1. found your site on del.icio.us today and really liked it.. i bookmarked it and will be back to check it out some more later

  2. Great post, Jaimie. I think another thing to point out that goes hand-in-hand with your suggestion is that attorneys should choose a niche to promote as their main area of practice. By developing one distinct focus, attorneys can set themselves up to be experts rather than spreading themselves thinly across many areas of law.

  3. Jaimie Field says:

    Kevin – that’s a great idea – the only thing I want to emphasize is that the firm may have other practice areas which the client may need. This is why the Attorney needs to make sure that their client knows all of the areas of law in which the firm practices.

  4. Kevin – that’s a great idea – the only thing I want to emphasize is that the firm may have other practice areas which the client may need. This is why the Attorney needs to make sure that their client knows all of the areas of law in which the firm practices.

  5. What a great resource!

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