Recently I wrote a sarcastic and smarmy blog post: A Thank you to all of the Unethical Attorneys Out There . The point of the blog post was, in terms of Rainmaking, you cannot create relationships built on lies and unethical behavior.
While there were a number of attorneys who were able to read my sarcasm, there were a number of wonderful, ethical attorneys who thought I was out to smear the legal industry.
Nothing could be further from the truth.
What I did learn was an incredibly valuable lesson which I already knew but had forgotten. Sarcasm is easily misconstrued on the internet.
As someone who teaches Attorneys how to get more clients, I also teach that sarcasm is not always appreciated and that you have to know your audience.
It is something that I should have remembered when writing the post.
To the two attorneys who reminded me of that – Thank you.