Rainmaking Recommendation #20: On My Mind

Rainmaking Recommendation #20:  On My Mind

One of the challenges that attorneys face is our clients or prospects don’t always have a constant need for our services.  However, these people will often run into others that they can refer.   Since we are all busy people, they refer the person they have on their mind at that time.

“Top of Mind” is a marketing term used to describe the fact that you are the first person people recall when they experience a need for your services (whether for themselves or as a referral).

To keep you and your firm on their minds consistent contact is imperative.  Whether through

  • phone calls,
  • emails,
  • blog posts,
  • press releases,
  • white pages,
  • newsletters,
  • networking,

each time you put your name in front of a prospect/client you create an awareness of you do; this makes it easier for them to either use your services when they have a need or refer you when they come across someone else who might.

Rainmaking Recommendations are sent the first and third Wednesdays of the month.  They are bite size tips that, when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq.  If you would like these delivered directly to your in-box please sign up by following the directions here.

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Comments

  1. Consistent contact…you hit the nail on the head with that term Jaimie. I often say it’s our job to make sure our clients and potential clients know what we do, not their job to know.

  2. Jaimie Field says:

    Thanks for the comment Nancy!

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