Rainmaking Recommendation #160: The 8 Laws of Personal Branding (Legal Branding Series part 4)

The past three Rainmaking Recommendations have been about building your personal legal brand and its importance.  Before discussing the many tactics and the ethical considerations in using those tactics to build your brand, I wanted to touch on one other idea that I love: The 8 Laws of Personal Branding. I didn’t come up with […]

Rainmaking Recommendation # 155: You Have to Want It!

Rainmaking is as much of a mind-set as it is a skill set. You can learn the skills necessary to market your services and position yourself as an authority to your ideal clients. You can be taught how to network, how to use social media, how to blog or create videos, how to give excellent […]

Rainmaking Recommendation #154: Gratitude as a Business Strategy

  Next week is Thanksgiving and I have been thinking about the things I am most grateful for this year. If you read the last Rainmaking Recommendation, you will know that it really hasn’t been a great year for me, but I am truly grateful that things are turning around and doing so quicker than […]

Hey Lawyers: Is a 78% Chance of Rainmaking Success Worth It?

In 2007, Dr. Gail Matthews, a psychology professor at Dominican University of California, conducted a study on goal achievement. The impetus for Matthews’ study was an oft reported treatise which never existed, but to this day is still repeated and used by personal development gurus around the world. The study which I reference is sometimes […]

Rainmaking Recommendation #150: Do Something!

At the beginning of the year, you promised yourself that this was the year you were going to bring in lots of business.  You are going to be a rainmaker. You’ve actually written a rainmaking plan on how you are going to do it (if you haven’t written one or don’t know how, please contact […]

Rainmaking Recommendation #144: Sorry Seems to Be The Hardest Word

(Originally posted at Legal Ink Magazine) With all due respect to Sir Elton John for usurping his song title, why is it so difficult for some people to apologize? Recently, someone posted a message to private legal social media forum, of which I am a member, which violated the policies of the forum. That person was […]

Rainmaking Recommendation #137: It’s Up To You

I want to kick you in the proverbial butt. For far too long, you have been wanting, wishing, hoping to grow your book of business.  You have attended seminars, read books, watched webinars, read blog post after blog post.  You have looked for the silver bullet, the newest thing.  You have been promised that if […]

Rainmaking Recommendation #132: Want More Referrals? Do They Know What You Do?

When asked by someone – whether at a party, a networking event, at a family reunion – “what do you do?”, too many attorneys answer: “I’m a lawyer.”  Or maybe you switch it up and say: “I’m a __________ (fill in practice area) attorney. You and 1.3 million other people who practice law in the […]

Rainmaking Recommendation #129: Small Steps Add Up

For arguments sake, let’s just say you have worked on an individual Rainmaking/Marketing Plan for your practice.   Maybe you spent hours on it.  Maybe you went to a class, seminar, webinar, presentation, telling you how to develop a plan specifically designed for you.   Maybe you spent money working with a Rainmaking Trainer and or Coach. […]

Rainmaking Recommendation #128: The Top 5 Excuses for Not Becoming a Rainmaker

A deadly disease is plaguing your legal practice.  It’s called “Excusitis”. Excusitis occurs when you come up with the various reasons why you cannot do something.  Here’s the rub – no matter what excuse you may have, someone has already debunked it. For example, the “I’m too old to ___________ (insert activity here)” excuse.   Age […]