Why Being a General Practitioner as An Attorney is a Dead End (and an Ethical Nightmare)

I’ve said it before; you can no longer be a generalist as an attorney. The way the laws changes on an almost daily basis, keeping up with every area of law is almost impossible.  It can also be an ethical nightmare for you since ABA Model Rule of Professional Conduct 1.1 on Competence says: A […]

Rainmaking Recommendation #97: You’re So Vain . . .

The other night I was watching the Morgan Spurlock show “Inside Man”.  This episode discussed “Big Data” and how everything (and I mean EVERYTHING) is collected whenever you log onto the internet.  Most often it is used for marketing purposes, but Mr. Spurlock does talk about the dark side of all of this data collection […]

Rainmaking Recommendation #94: Breaking the Ice

The title does not refer to the non-stop snow we have been bombarded with during the winter of 2014 in the northeast.   Rather, it refers to finding a way to start a conversation during a networking event even if you are the self-proclaimed shyest person in the world. The best way to break the ice […]

Communicating with Clients for Rainmaking Effectiveness

  I recently came across a blog post written by John Camson, an attorney in Pennsylvania, for Lawyerist entitled:  Why Won’t Lawyers Communicate With Their Clients? A well written blog from almost a year ago, it details some of the “reasons” that attorneys do not communicate with their clients during their representation: They have nothing […]

Death to the Finder/Minder/Grinder Mentality: Why you MUST become a Rainmaker

Originally Posted on LawMarketing.com August 2013   The days of the “finder”, “minder”, “grinder” mentality in law firms needs to be eradicated. Immediately! These oft used terms are used to describe the typical roles inhabited by an attorney in a law firm setting. The Finder – The finder is the Rainmaker of the law firm.  […]

Rainmaking Recommendation #88: Pick a Niche to Scratch their Legal Itch (Part 3 – How to Pick A Niche)

In Rainmaking Recommendation # 86 we talked about Why Pick a Niche.   In Rainmaking Recommendation #87 we discussed What is a Niche In today’s recommendation we will talk about HOW to pick a niche. There are many ways to pick a niche but here are some questions to ask yourself: Who is your ideal […]

Miley Cyrus as Marketing Genius and What You Can Learn for Legal Marketing

I am not a huge fan of Miley Cyrus or her music, but my taste runs to the classic rock genre.  However, don’t let the fact that her music or her antics may not be your taste distract you from the fact that she is actually a marketing genius. When Miley (as I call her), […]

The Shoemaker’s Kids have No Shoes

You have heard the old saying, “the shoe maker’s son has no shoes?” What this generally means is that the that the cobbler spends so much time repairing the shoes of his customers that he doesn’t have the time to repair his children’s shoes. Well, that’s been me.  While helping my clients with their Rainmaking […]

Rainmaking Recommendation #87: Pick a Niche to Scratch their Legal Itch (Part 2 – What Is A Niche)

The last rainmaking recommendation told you “why” you needed to start creating a niche law practice; however, just to reiterate: You widen your visibility within a specific group, It’s cost effective, It levels the playing field, You can get more referrals, and You can position yourself as an expert.   Today we will discuss “what” […]

Rainmaking Recommendation # 86: Pick A Niche to Scratch Their (Legal) Itch (Part 1)

You cannot be all things to all people. I’m sure you have heard the phrase:  “Jack of all trades, master of none.” This applies to the legal industry as well.  The day of the general practitioner is dead.  The law has become much too complicated to try to keep up with all of the changes […]