Rainmaking Recommendation #88: Pick a Niche to Scratch their Legal Itch (Part 3 – How to Pick A Niche)

In Rainmaking Recommendation # 86 we talked about Why Pick a Niche.   In Rainmaking Recommendation #87 we discussed What is a Niche In today’s recommendation we will talk about HOW to pick a niche. There are many ways to pick a niche but here are some questions to ask yourself: Who is your ideal […]

Miley Cyrus as Marketing Genius and What You Can Learn for Legal Marketing

I am not a huge fan of Miley Cyrus or her music, but my taste runs to the classic rock genre.  However, don’t let the fact that her music or her antics may not be your taste distract you from the fact that she is actually a marketing genius. When Miley (as I call her), […]

The Shoemaker’s Kids have No Shoes

You have heard the old saying, “the shoe maker’s son has no shoes?” What this generally means is that the that the cobbler spends so much time repairing the shoes of his customers that he doesn’t have the time to repair his children’s shoes. Well, that’s been me.  While helping my clients with their Rainmaking […]

Rainmaking Recommendation #87: Pick a Niche to Scratch their Legal Itch (Part 2 – What Is A Niche)

The last rainmaking recommendation told you “why” you needed to start creating a niche law practice; however, just to reiterate: You widen your visibility within a specific group, It’s cost effective, It levels the playing field, You can get more referrals, and You can position yourself as an expert.   Today we will discuss “what” […]

Rainmaking Recommendation # 86: Pick A Niche to Scratch Their (Legal) Itch (Part 1)

You cannot be all things to all people. I’m sure you have heard the phrase:  “Jack of all trades, master of none.” This applies to the legal industry as well.  The day of the general practitioner is dead.  The law has become much too complicated to try to keep up with all of the changes […]

Rainmaking Recommendation #85: Stop Networking with People You Know at the Networking Event

It’s Networking Season again. Did you ever notice how many invites for various networking events you receive for September and October?  People are ramping up for business after a taking the summer off. When you enter a networking event, what’s the first thing you do?  If you are like most people, you go directly to […]

Rainmaking Recommendation # 84: Why You?

You may have heard of something called a USP.  This is the “Unique Selling Proposition” and in marketing this means the reasons presented by someone as to why their product or service is different or better than another.   It answers the question:  Why you? You are an attorney.  Sorry to say, you are also one […]

Rainmaking Recommendation #82: Building Visibility v. Building Relationships

  I had an interesting conversation with an attorney who doesn’t believe that blogs, answering legal questions online ala AVVO, websites, social media or online marketing at all brings clients to the door.  Instead, he believes in networking:  meeting people everywhere and telling them what he does for a living and creating real life relationships […]

Rainmaking Recommendation #81: Random Acts of Golf

Let me start by saying, I am not a golfer.  I don’t particularly have the patience for the short game, but I do like going to a driving range and beating the _____ (fill in the blank) out of a ball.   However, on a daily basis I get invited to play golf for outings, fundraisers […]

Rainmaking Recommendation # 80: They Think I’m a Pest

The part of Rainmaking that I try to pound into my client’s heads is “follow up, follow up, follow up”. But how many times should you try to get in touch with someone before you become a pest? There is no magic number.  While some may say 3 times, others say 6 times and some […]