Rainmaking Recommendation #142: The “Key” to Creating Content That Gets Read

In the last Rainmaking Recommendation, I provided an infographic which detailed the amount of data/content that is created and posted on the internet every minute of every day. With all of the videos being uploaded, with all of the blogs posted, with all of the social media being used, how do you get found when […]

Rainmaking Recommendation #141: How to Become an Enlightened Rainmaker™

In the last Rainmaking Recommendation, I discussed the idea of Enlightened Rainmaking™.  As I explained, this is using tactics or techniques to educate or “enlighten” your prospective clients, referral sources and clients about what you do in a way that allows them to come to you. Enlightened Rainmaking begins with creating content and information laden […]

Rainmaking Recommendation #139: Speech, Speech!

  You’ve been asked to present a seminar!  This is great news because public speaking can be a fantastic way to create a book of business. So you’ve given your presentation and you were amazing.  Why aren’t the phones ringing with new clients clamoring for your services? There may be a number of reasons why […]

Rainmaking Recommendation #137: It’s Up To You

I want to kick you in the proverbial butt. For far too long, you have been wanting, wishing, hoping to grow your book of business.  You have attended seminars, read books, watched webinars, read blog post after blog post.  You have looked for the silver bullet, the newest thing.  You have been promised that if […]

Rainmaking Recommendation #133: Strategic Referral Partnerships

For the past few Rainmaking Recommendations we have been taking about referrals: That referrals can become the lifeblood of your practice, The psychology of referrals, and How to tell people what you do to get more referrals. Today, I want to discuss Strategic Referral Partnerships. Strategic Referral Partners are the companies and individuals who are […]

Rainmaking Recommendation #132: Want More Referrals? Do They Know What You Do?

When asked by someone – whether at a party, a networking event, at a family reunion – “what do you do?”, too many attorneys answer: “I’m a lawyer.”  Or maybe you switch it up and say: “I’m a __________ (fill in practice area) attorney. You and 1.3 million other people who practice law in the […]

Rainmaking Recommendation #126: Is a 76% Chance of Success Worth It?

For years, I had erroneously been quoting a study that never existed.  I had heard of this research from some of my personal and business development heroes – Tony Robbins, Zig Ziglar, Brian Tracy.  It was even written about in a book by Mark H. McCormack, What They Don’t Teach You at Harvard Business School. […]

Rainmaking Recommendation #125: Want More Attorney Referrals? Create Your Legal Referral Network

I am a member of a group of people and companies who provide services to the legal industry in New Jersey, The Legal Vendors Network (the group will be rebranded in 2016 so stay tuned for the new name and services provided).  The interesting thing about this group is that there is only one member in each […]

Rainmaking Recommendation # 124: Taking It To The Next level

This is an incredibly short Rainmaking Recommendation.  But nevertheless, it could be one of the most important factors to your Rainmaking success.  It starts with an actual question that was asked by one of my Rainmaking Coaching Clients:  “How do I turn a relationship from ‘I know you’ to ‘I trust you?’   I have […]

Rainmaking Recommendation #123: Fish Where the Fish You Want to Catch Are

I know the title seems obvious; however, you’d be surprised at how many attorneys are casting their lines (i.e. marketing and rainmaking) in locations where they will never find clients for their practice.  They are practicing random acts of networking, writing articles which don’t create authority, wasting time on social media marketing without a plan, […]