Your marketing department is not responsible for bringing you new business. They are there to assist you. If you are in a firm with a marketing person or even a department, you must understand what they do. When a law firm hires legal marketers, particularly a mid-size firm or large firm, those people are there […]
Rainmaking Recommendation #252: Don’t Look to Your Marketing Department, Look to Yourself
August 11, 2021 by Leave a Comment
Rainmaking Recommendation #251: Follow the G.O.A.T.
July 28, 2021 by Leave a Comment
Have you been watching the Olympics? I’ve been watching, but maybe not as avidly as I have done in the past. The one event that I and millions of others have been watching since the games began is women’s gymnastics. I can safely say that everyone who was going to watch was there to see […]
Rainmaking Recommendation #250: A Deeper Dive Into Rainmaking Tactics (Part 4 – Writing)
July 28, 2021 by Leave a Comment
In Rainmaking Recommendation #249, I explained that two of the best tactics you could use were public speaking and writing for showcasing your knowledge. And while that Rainmaking Recommendation delved into public speaking, this one dives into writing. As attorneys, we are trained as writers. Literally. I don’t know any law school that doesn’t have […]
Rainmaking Recommendation #249: A Deeper Dive Into Rainmaking Tactics (Part 3 – Public Speaking)
July 16, 2021 by Leave a Comment
The two most incredible ways to showcase your knowledge are public speaking and writing. And if you are not doing one or the other, or even both, you are doing yourself a disservice as a potential Rainmaker. The internet has become a fixture in our lives and a necessity because of the pandemic of 2020. […]
Rainmaking Recommendation #248: A Deeper Dive into Rainmaking Tactics (Part 2 – Ideal Clients)
July 7, 2021 by 1 Comment
1,327,910 That’s how many lawyers there are in the United States according to the American Bar Association’s 2021 Demographics. 437,540 That’s the number of law firms in the United States in which many of those attorneys practice. These are huge numbers! How do you find a way to get new clients when there are so […]
Rainmaking Recommendation #247- Halfway (and A Special Offer)
July 1, 2021 by Leave a Comment
We interrupt the information on Rainmaking Tactics to provide you with this little announcement: THE YEAR IS HALFWAY OVER! Look at the calendar! Are you as shocked as I that half a year is already in the history books? Granted, the past 16 months have been like none other we have experienced, but still. . […]
Rainmaking Recommendation #246: A Deeper Dive Into Rainmaking Tactics (Part 1 – Goals)
June 16, 2021 by Leave a Comment
In the last Rainmaking Recommendation, I provided a listicle of 22 different methods to use for Rainmaking Success. As promised, I will provide a deeper dive into how to use these tactics so that you can become the Rainmaker you wish to be. For the almost 20 years that I have been coaching attorneys, there […]
Rainmaking Recommendation #245: A Listicle of 22 Different Tactics to Use for Rainmaking Success
June 16, 2021 by Leave a Comment
One of the most requested pieces of information for which I am asked is a list of different marketing and business development tactics you could use to Market your services, and Create relationships. So, without further ado, and a promise to go dive deeper into each tactic for future rainmaking recommendations, here is a list […]
Rainmaking Recommendation #244: Summer’s Here and the Time is Right . . .
June 9, 2021 by Leave a Comment
I am a classic rock fanatic! I love rock-n-roll music from the 50s through the 80s. And the song Dancing in The Streets, from which the title of this post comes arises, has been swimming around my head for the past few days (shout out to Martha and the Vandellas, or David Bowie & Mick […]
Rainmaking Recommendation #243: Remote or In-Office: Does it matter for Rainmaking?
June 9, 2021 by Leave a Comment
Many conversations are being held by law firms’ management committees, which ask should we require our attorneys to come back to the office? Should we allow them to continue to work remotely? Should we institute hybrid schedules? In my humble opinion, any law firm that requires attorneys to return to the office will soon find […]