Way too many times have I heard the sentence, “I don’t have enough time for rainmaking and marketing activities” (Rainmaking Recommendation #62).
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I have proven through mathematics this isn’t true (Rainmaking Recommendation #91), I have told you that you don’t need to spend inordinate amounts of time on rainmaking activities to make a difference to your book of business (Rainmaking Recommendation #5), I have even told you to plan your time (Rainmaking Recommendation #92).
Yet, I still hear that phrase over and over from clients.
Here is the crux of the problem: we are distracted by so many things during the day – meetings, email, interruptions in our offices, the coffee-klatch in the break room, social media, and the list could go on. 5 minutes here, 10 minutes there, a half an hour somewhere else – all of this adds up to time you could use to grow your books of business.
Your productivity cannot stand up to all of the distractions unless you take control.
On a great personal development blog that I read, Barking Up the Wrong Tree, there was a post on how to be efficient. One of the greatest lines in the blog is that all of the disruptions that we have during the day to can be likened to pickpockets:
“It’s like we’re surrounded by scheming thieves: thieves of our time, thieves of our attention, thieves of our productivity. . . And how do pickpockets steal your stuff? Distraction.”
How you manage these distractions, how you avoid these “time thieves”, will provide you with the time you need to do the activities which will bring in more business.
Remember, there are only so many hours in a day. Use them wisely.
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