Recent Rainmaking

Rainmaking Recommendation #161: How to Create Your Personal Legal Brand (Legal Branding Series Part 5)

Over the past 4 Rainmaking Recommendations (which can be found here) we have been talking about your personal legal brand.  Today we speak, albeit in generalizations, how to create your personal legal brand. There are hundreds of marketing and business development tactics you can use, and there are thousands of locations on the internet where […]

Rainmaking Recommendation #160: The 8 Laws of Personal Branding (Legal Branding Series part 4)

The past three Rainmaking Recommendations have been about building your personal legal brand and its importance.  Before discussing the many tactics and the ethical considerations in using those tactics to build your brand, I wanted to touch on one other idea that I love: The 8 Laws of Personal Branding. I didn’t come up with […]

Rainmaking Recommendation #159: The Benefits of Creating Your Legal Brand (Legal Branding Series 3)

  In part 1 of this series, we discussed why you need to create a brand.  In part 2, we discussed what characteristics go into creating your brand.  Now, in part 3, we will be discussing the benefits of creating your legal brand. There is real power in having a brand.  Your brand conveys the promises you are […]

Rainmaking Recommendation #158: What Goes Into Creating Your Personal Brand? (Branding Series part 2)

  When attorneys think of brand they usually think of the firm name or about creating a logo or even having a tagline.  And while these things go into making up your “visual brand” and should be used to create consistency in your marketing, a personal brand goes so much deeper. Jeff Bezos, the founder […]

Rainmaking Recommendation # 157: The Lawyer Branding Series (pt 1): The Why

  As we start a new year, I will be starting a new series on branding yourself and your legal services.  This will include the why, the what, and the how of becoming a legal brand unto yourself.  And, we will discuss the various Model Rules of Professional Conduct you must understand in order to […]

Featured Posts

Lawyers Need to Ask the Burning Questions!

For years, Thomson Reuters Legal Executive Institute has held the Marketing Partner Forum bringing together thought leaders in the industry to help law firms learn the benefits of, and techniques for, marketing their services.  Okay, that explains it in the simplest of measures, but it is a very high level conference. I have never actually […]

Rainmaking Recommendation #138: The Robots are Coming! The Robots are Coming!

There is a lot of chatter lately about whether the legal industry is going to be taken over by technology.  Are lawyers in danger of becoming obsolete? In 2016, the answer is no.  However, that doesn’t mean that certain tasks in which attorneys are currently engaged won’t be taken over by the rise of the machines. In […]

Rainmaking Recommendation #131: The Psychology of Referrals

In the last Rainmaking Recommendation, I mentioned that there is one sure fire, free way to grow your book of business – referrals.  I also said that I would continue this conversation so that you create a systematized way to get the best referrals from clients, prospects and referral sources. However, in order to move […]