Recent Rainmaking

Rainmaking Recommendation #218: Follow the Yellow Brick Road – An Allegory for Rainmakers

In a very weird walk down the Yellow Brick Road to the Emerald City to ask the Wizard for new clients and matters,  members of the executive committee of Gale, Scarecrow, Tinman and Lion, LLP, a 100+ lawyer firm are chanting  “Pandemics, Politics, and Recessions, Oh my,” over and over again through their masks.   James […]

Rainmaking Recommendation #217: What Fears are Keeping You from Becoming a Rainmaker?

Fear. We all have fears.  In fact, I am a trypanophobe and an arachnophobe – which sounds a hell of a lot more impressive than saying I am terrified of hypodermic needles and spiders.  Both phobias have very weird roots in how they started.  It has to do with a nightmare as a child (spiders) […]

Rainmaking Recommendation #216: What Rainmakers Do Differently Than Other Attorneys

The things that Rainmakers do differently from other attorneys are very simple (but not necessarily easy): Rainmakers have a plan: If you have spent any time following me, you know I am a rabid believer in planning.  You wouldn’t take a road trip to a place you have never been without GPS, so why should […]

Rainmaking Recommendation #215: Build your Network Now! (7 Steps for Building a Network During a Pandemic)

An old Chinese proverb says: “The best time to plant a tree was 20 years ago.  The second best time is now.” The reason that I use this to begin my Rainmaking Recommendation this week is that many people, at the beginning of the lockdown, were told that they should use the time at home […]

Rainmaking Recommendation #214: Someone Doesn’t Like You!

A number of years ago, in Rainmaking Recommendation #97: You’re So Vain, I wrote about doing vanity searches (ego surfing) to find out what is being said about you on the internet.  Six years later it still holds true.  You should see what is on the internet about you because you are trying to build […]

Featured Posts

Rainmaking Recommendation #218: Follow the Yellow Brick Road – An Allegory for Rainmakers

In a very weird walk down the Yellow Brick Road to the Emerald City to ask the Wizard for new clients and matters,  members of the executive committee of Gale, Scarecrow, Tinman and Lion, LLP, a 100+ lawyer firm are chanting  “Pandemics, Politics, and Recessions, Oh my,” over and over again through their masks.   James […]

Rainmaking Recommendation #203: It’s ALWAYS About Communication

Business development, aka Rainmaking, has been and will always be about communication and trust. You need exceptional communication skills to build trust and confidence in your abilities to help your clients and potential clients.  And never has this been truer than at this time in history. The global pandemic has only emphasized the need for […]

Lawyers Using Referral Marketing as a Revenue Stream? Not so Fast!

Recently I read a post which suggested that attorneys should use referral marketing as a revenue stream – that attorneys should refer cases they cannot or will not take to other attorneys for fees. Not so fast! It’s not as easy as I give you a new client you pay me a referral fee because […]