Recent Rainmaking

Rainmaking Recommendation #172: A Rainmaking Exercise (Literally)

I have three embarrassing admissions: First, I wrote this article three years ago for Legal Ink Magazine and still have not done much about it, so I have decided to update it and try again. Second, I am writing this because I really need it, probably more than a lot of the readers. And finally, […]

Rainmaking Recommendation #171: If Content is King, What Happens When……

If content is king, what happens when you get writers’ block? You are staring at a blank white screen on your computer, your hands poised nervously over the computer keyboard (or if you are old school, the  8”x14” yellow legal pad with a pen in your hands) waiting for some inspiration to hit you. I […]

Rainmaking Recommendation #170: Dress the Part

I may get my butt handed to me on a silver platter for this post, but I will still write this because I truly believe what I am about to say: Attorneys have to go back to dressing like professionals! “Casual Fridays” have become week-long events.  Attorneys wearing shredded jeans, graphic (and in one recent […]

Rainmaking Recommendation #169: Social Media Marketing v. Social Media Networking

One of the things that I haven’t discussed in a deeper manner is how to use various social media networking sites for Rainmaking Purposes.  I have touched on the fact that if you use social media you need to take the relationship from online to off in order to allow you to create the relationships […]

Rainmaking Recommendation #168: You Can’t Outsource Relationships

Lately, I have been seeing tons of ads on Facebook and LinkedIn touting the services of various law firm and legal marketing experts and consultants who promise you that you will get “10 new clients a month” or “done for you marketing services which will create a Million Dollar Law firm” or any other pie […]

Featured Posts

Rainmaking Recommendation #162: You Don’t Need to Take Every Client

I’m in a facebook group with a lot of really great attorneys.  And recently, there has been a spate of posts which detail the obnoxiousness that some attorneys face with potential clients who are contacting them. Many lawyers, particularly small firm and solo attorneys, are working with the notion that if they don’t take every […]

Lawyers Need to Ask the Burning Questions!

For years, Thomson Reuters Legal Executive Institute has held the Marketing Partner Forum bringing together thought leaders in the industry to help law firms learn the benefits of, and techniques for, marketing their services.  Okay, that explains it in the simplest of measures, but it is a very high level conference. I have never actually […]

Rainmaking Recommendation #138: The Robots are Coming! The Robots are Coming!

There is a lot of chatter lately about whether the legal industry is going to be taken over by technology.  Are lawyers in danger of becoming obsolete? In 2016, the answer is no.  However, that doesn’t mean that certain tasks in which attorneys are currently engaged won’t be taken over by the rise of the machines. In […]