Recent Rainmaking

Rainmaking Recommendation #222: Using the Rainmaking Cycle to Become a Rainmaker (Part1 – Marketing)

In many different blogs and Rainmaking Recommendations, I have said – repeatedly, that Rainmaking is about 3 things: Creating visibility and becoming known as an authority in the field of law that you practice – this is known as Marketing yourself and your services; Meeting people – whether in person or virtually – who want or need […]

Rainmaking Recommendation #221: The Myth of the Overnight Success

In the almost 20 years I have been a Rainmaking Trainer and Coach, I have worked personally, one-on-one, with hundreds of attorneys.  And there have only been a few with whom I have not been as successful a coach as I would have liked to have been. There are usually two reasons for this: Sometimes […]

Rainmaking Recommendation # 220: Confessions of a Chronic Procrastinator

My name is Jaimie Field and I am a chronic procrastinator. I thought that would feel better getting that out in writing, but honestly, it doesn’t because I am not sure when this procrastination habit began.  And make no mistake, procrastination is both a habit, and according to Mel Robbins, the author of the 5 […]

Rainmaking Recommendation #219: One Hundred (100)

The number 100 has been coming up for me a lot today.  Today, Time Magazine released its Time100 Most Influential People 2020 and I am not sure why I am not on it. (That’s a joke – for now, but I’m working on it.) As of today, September 23, 2020, we have exactly 100 days left of […]

Rainmaking Recommendation #218: Follow the Yellow Brick Road – An Allegory for Rainmakers

In a very weird walk down the Yellow Brick Road to the Emerald City to ask the Wizard for new clients and matters,  members of the executive committee of Gale, Scarecrow, Tinman and Lion, LLP, a 100+ lawyer firm are chanting  “Pandemics, Politics, and Recessions, Oh my,” over and over again through their masks.   James […]

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Rainmaking Recommendation #218: Follow the Yellow Brick Road – An Allegory for Rainmakers

In a very weird walk down the Yellow Brick Road to the Emerald City to ask the Wizard for new clients and matters,  members of the executive committee of Gale, Scarecrow, Tinman and Lion, LLP, a 100+ lawyer firm are chanting  “Pandemics, Politics, and Recessions, Oh my,” over and over again through their masks.   James […]

Rainmaking Recommendation #203: It’s ALWAYS About Communication

Business development, aka Rainmaking, has been and will always be about communication and trust. You need exceptional communication skills to build trust and confidence in your abilities to help your clients and potential clients.  And never has this been truer than at this time in history. The global pandemic has only emphasized the need for […]

Lawyers Using Referral Marketing as a Revenue Stream? Not so Fast!

Recently I read a post which suggested that attorneys should use referral marketing as a revenue stream – that attorneys should refer cases they cannot or will not take to other attorneys for fees. Not so fast! It’s not as easy as I give you a new client you pay me a referral fee because […]