Rainmaking Recommendation #21: Why you need to create realistic expectations

As attorneys, the most potent Rainmaking tactic is Word-of-Mouth marketing.  This is when clients tell others about the work you do and referrals are a result.  However, word-of- mouth marketing is also one of the ways that we lose clients as well. The problem is that in most legal cases, at least in the clients’ […]

Rainmaking Recommendation #20: On My Mind

Rainmaking Recommendation #20:  On My Mind One of the challenges that attorneys face is our clients or prospects don’t always have a constant need for our services.  However, these people will often run into others that they can refer.   Since we are all busy people, they refer the person they have on their mind at […]

Rainmaking Recommendation #17: The Event

As the summer comes to a close and vacations come to an end, more and more networking events are scheduled during the fall. Get out of your office and begin networking.  This is one of the best rainmaking activities in which you can take part. Remember to bring your business cards!  But more importantly, remember […]