Rainmaking Recommendation #223: Using the Rainmaking Cycle to Become a Rainmaker (Part 2(a) – Networking)

Exactly as I began the last Rainmaking Recommendation, so I reiterate: The Rainmaking Cycle is a continuous circuit that is about 3 things: Creating visibility and becoming known as an authority in the field of law that you practice – this is known as Marketing yourself and your services; Meeting people – whether in person or virtually – who […]

Rainmaking Recommendation #222: Using the Rainmaking Cycle to Become a Rainmaker (Part1 – Marketing)

In many different blogs and Rainmaking Recommendations, I have said – repeatedly, that Rainmaking is about 3 things: Creating visibility and becoming known as an authority in the field of law that you practice – this is known as Marketing yourself and your services; Meeting people – whether in person or virtually – who want or need […]

Rainmaking Recommendation #221: The Myth of the Overnight Success

In the almost 20 years I have been a Rainmaking Trainer and Coach, I have worked personally, one-on-one, with hundreds of attorneys.  And there have only been a few with whom I have not been as successful a coach as I would have liked to have been. There are usually two reasons for this: Sometimes […]

Rainmaking Recommendation #219: One Hundred (100)

The number 100 has been coming up for me a lot today.  Today, Time Magazine released its Time100 Most Influential People 2020 and I am not sure why I am not on it. (That’s a joke – for now, but I’m working on it.) As of today, September 23, 2020, we have exactly 100 days left of […]

Rainmaking Recommendation #218: Follow the Yellow Brick Road – An Allegory for Rainmakers

In a very weird walk down the Yellow Brick Road to the Emerald City to ask the Wizard for new clients and matters,  members of the executive committee of Gale, Scarecrow, Tinman and Lion, LLP, a 100+ lawyer firm are chanting  “Pandemics, Politics, and Recessions, Oh my,” over and over again through their masks.   James […]

Rainmaking Recommendation #217: What Fears are Keeping You from Becoming a Rainmaker?

Fear. We all have fears.  In fact, I am a trypanophobe and an arachnophobe – which sounds a hell of a lot more impressive than saying I am terrified of hypodermic needles and spiders.  Both phobias have very weird roots in how they started.  It has to do with a nightmare as a child (spiders) […]

Rainmaking Recommendation #216: What Rainmakers Do Differently Than Other Attorneys

The things that Rainmakers do differently from other attorneys are very simple (but not necessarily easy): Rainmakers have a plan: If you have spent any time following me, you know I am a rabid believer in planning.  You wouldn’t take a road trip to a place you have never been without GPS, so why should […]

Rainmaking Recommendation #215: Build your Network Now! (7 Steps for Building a Network During a Pandemic)

An old Chinese proverb says: “The best time to plant a tree was 20 years ago.  The second best time is now.” The reason that I use this to begin my Rainmaking Recommendation this week is that many people, at the beginning of the lockdown, were told that they should use the time at home […]

Rainmaking Recommendation #214: Someone Doesn’t Like You!

A number of years ago, in Rainmaking Recommendation #97: You’re So Vain, I wrote about doing vanity searches (ego surfing) to find out what is being said about you on the internet.  Six years later it still holds true.  You should see what is on the internet about you because you are trying to build […]

Rainmaking Recommendation #213: Are You Content With Your Content Marketing? 

Content Marketing has been around for quite a while now.  For those lawyers who are confused as to what content marketing is I love this definition by Joe Pulizzi, the creator of the Content Marketing Institute:“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and […]