In part 1 of this series, we discussed why you need to create a brand. In part 2, we discussed what characteristics go into creating your brand. Now, in part 3, we will be discussing the benefits of creating your legal brand. There is real power in having a brand. Your brand conveys the promises you are […]
Archives for April 2018
Rainmaking Recommendation #159: The Benefits of Creating Your Legal Brand (Legal Branding Series 3)
April 19, 2018 by Leave a Comment
Rainmaking Recommendation #158: What Goes Into Creating Your Personal Brand? (Branding Series part 2)
April 5, 2018 by Leave a Comment
When attorneys think of brand they usually think of the firm name or about creating a logo or even having a tagline. And while these things go into making up your “visual brand” and should be used to create consistency in your marketing, a personal brand goes so much deeper. Jeff Bezos, the founder […]