Rainmaking Recommendation #22: Giving Thanks In one week (and one day) it will be Thanksgiving. Thanksgiving was originally a holiday to express thankfulness, gratitude, and appreciation for having been blessed with a bountiful harvest of material possessions, food and relationships. While it has morphed into a day off with tons of food and some good […]
Archives for November 2010
Rainmaking Recommendation #21: Why you need to create realistic expectations
November 4, 2010 by 2 Comments
As attorneys, the most potent Rainmaking tactic is Word-of-Mouth marketing. This is when clients tell others about the work you do and referrals are a result. However, word-of- mouth marketing is also one of the ways that we lose clients as well. The problem is that in most legal cases, at least in the clients’ […]