You have heard that old gem: “If a tree falls in the forest and no one is there, does it make a sound?” The same goes for creating a book of business. You may be a great lawyer, but if no one knows you exist, how can you have a practice. Face it, being a […]
Archives for March 2015
Rainmaking Recommendation #113: Get Over It!
March 18, 2015 by Leave a Comment
I recently wrote a blog post asking whether every law firm should require their attorneys to become marketers and Rainmakers. This was based on a new mandate by one of the largest law firms in the United States, Quinn Emmanuel, now requiring their associates to do a ‘marketing project’ in order to become eligible for […]
Should Law Firms Require All Attorneys To Become Marketers?
March 16, 2015 by Leave a Comment
Last week, Above the Law, published a post entitled: “Top Law Firm Withholding Bonuses Unless Associates Do a ‘Marketing Project’”. The post explained that Quinn Emmanuel, one of the top law firms in the United States, sent an email to all of its attorneys stating that it is going to require its associates to complete […]
Rainmaking Recommendation #112: Why Can’t They Sleep?
March 4, 2015 by Leave a Comment
Sometimes it’s tough to walk a mile in their shoes – we are so busy taking care of our own lives that it is difficult to think about what worries your clients most. As attorneys, we are tasked with trying to help people with their legal woes. Whether it is about their business or whether […]
The Business Card Hoarder
March 2, 2015 by Leave a Comment
I have a confession. I found a 3” three ring binder on my shelf in my office with about 2,500 business cards in it. The business cards dated back 15 to 20 years. Additionally, I have two other binders of business cards on my shelf and a Redweld® expandable file stuffed with business cards. I have […]