“We do not rise to the level of our goals, we fall to the level of our systems.” — James Clear, Atomic Habits Let’s be honest — most lawyers know what they should be doing to build their books of business.They’ve read the articles, attended the CLEs, maybe even hired a coach (hi ?). But […]
Archives for January 5, 2026
Rainmaking Recommendations # 292: Atomic Rainmaking: The Power of Micro-Habits
January 5, 2026 by Leave a Comment
Rainmaking Recommendation #291: Why Your Marketing Isn’t Making It Rain
January 5, 2026 by Leave a Comment
Let’s get something straight: marketing and rainmaking are not the same thing. This is where a lot of attorneys — especially at midmarket and larger firms — go wrong. They think if they publish a few articles, post on LinkedIn now and then, and maybe sit on a panel or two, clients will magically appear. […]
Rainmaking Recommendation #290 What Type of Law Do You Practice?
January 5, 2026 by Leave a Comment
Who are your ideal clients? Now here’s the real question: Do your colleagues even know that? In mid-market and large firms, I can’t tell you how many times I’ve heard an attorney sigh and say, “My client just hired another firm for something we do here.” That’s not because the client didn’t need you. It’s […]
Rainmaking Recommendation #289 – Wellness as Your Secret Weapon for Rainmaking
January 5, 2026 by Leave a Comment
Every May for the past few years, there has been an annual Well-Being in Law Week. But wellness for lawyers – mental and physical health – should not be reduced to one week a year. As we approach one of the most stressful times of the year, the holidays and end-of-year chaos, it’s essential to […]
Rainmaking Recommendation # 287 There is Nothing Soft about Soft Skills
January 5, 2026 by Leave a Comment
When you hear “soft skills” as a lawyer, do you think they are airy-fairy, woo-woo abilities that don’t apply to you? Well, buckle up, because not only do they apply, but they’re about to become your secret weapon in the legal world of tomorrow. As AI continues to grow and flex its digital muscles, it’s […]
Rainmaking Recommendation #286: Fall Back into Work
January 5, 2026 by Leave a Comment
**When the “Those Lazy-Hazy-Crazy Days of Summer” end, Fall is a great time to finish strong for the year and begin planning for the next. Sit down with your goals for the year and determine where you are. Then, create the plan you will use to win this year (if you are not already doing […]
Battle of the Brands: Law Firm Branding v. Lawyer Branding
January 5, 2026 by Leave a Comment
THIS ARTICLE WAS ORIGINALLY WRITTEN FOR THE PRACTICING LAW INSTITUTE, AND IT WAS PUBLISHED ON SEPTEMBER 18, 2024. If you would like to read it on their website or in their other publications, register your email for free at www.pli.edu. In my previous PLI Chronicle article, I delved into the concept of personal legal brand, a […]
The Importance of Your Legal Brand: Why and How to Cultivate One
January 5, 2026 by Leave a Comment
THIS ARTICLE WAS ORIGINALLY WRITTEN FOR THE PRACTICING LAW INSTITUTE, AND IT WAS PUBLISHED ON JUNE 4, 2024. If you would like to read it on their website or any of their other publications, just register your email for free at www.pli.edu. There are 1,330,290 lawyers in the United States, according to the most recent […]
Rainmaking Recommendation # 285 – What Do You Do For a Living?
January 5, 2026 by Leave a Comment
Networking, whether online or in person, requires you to have a great “elevator pitch” or “audio business card” so that people will remember what you do for a living. No matter where you are, most commonly, new people, after learning your name, will ask you what you do for a living. “I’m an attorney,” most […]
Rainmaking Recommendation #284: Finding Time for Everything (part 2)
January 5, 2026 by Leave a Comment
In the previous post, we covered the Pomodoro Technique – a method for bucketing your workday into focused 25-minute sprints separated by refreshing breaks. But that’s just one approach to mastering productivity. Let’s explore a few more powerful techniques to try. Getting Things Done (GTD) Developed by productivity guru David Allen, GTD is a comprehensive, […]