Don’t live the same year 75 times and call it a life. – Robin Sharma I’m going to be a bit in-your-face for this Rainmaking Recommendation and it may piss you off a bit. But, it needs to be said (and, to be even more honest – I need to hear it myself). What’s going to change? […]
Rainmaking Recommendation #190: What’s Going To Change This Year?
Rainmaking Recommendation #189: The Law of Seven Touches
It has been a basic principle of marketing from time immemorial that it takes seven “touches” before someone will respond to your call to action. It was a concept began by Dr. Jeffrey Lant who is considered one of the godfathers of marketing. “A touchpoint can be defined as any way a consumer can interact with a business, whether it […]
Rainmaking Recommendation #188: The End and the Beginning
We are so close to the end of the year. But not only that, we are so close to the end of a decade. To be brutally honest with you, the past 21 months haven’t been the most wonderful for me. That’s how long it has been since my father passed away. His death broke […]
10 years of Enlightened Rainmaking Blogs
December 5, 2019 is the 10th anniversary of The Enlightened Rainmaker blog. Last month, I wrote a blog about trying to blog every business day in November. And I wanted to provide the results and my thoughts on this experiment. I didn’t post a blog every business day in November. While I could have posted […]
Rainmaking Recommendation #187: Big Hairy Audacious Goals
We are getting close to the end of the year. And now is the time that many people look back on what happened in the past year and try to figure out what they want to accomplish in the next. Every year we begin really fired up, but end the year pretty much the same […]
Rainmaking Recommendation #186: The Benefits Of Gratitude on Business Development
In one week’s time, it will be Thanksgiving in the United States. And, you will probably be feasting with friends and family, watching football games (and probably arguing with them). I believe that many of us have forgotten that Thanksgiving is a time when we are supposed to be grateful for all that we have received during the […]
Enlightened Rainmaking: Personal Development AND Business Development
It’s no surprise to see all of the articles, podcasts, videos and blog posts on attorney mental health these days. We have been told that there is an epidemic of depression, drug and alcohol addiction and other mental health issues plaguing our profession. And, while it is wonderful to see that the industry is taking […]
Content is Still King
In a great article on Forbes entitled Content Marketing is The New PR, Nancy Marshall of Marshall Communications, wrote why content marketing is now becoming the best way to get your name and brand out in the world. The one thing that stood out most in this article for me is a quote she cited […]
Lawyer Communications with Clients: “What we’ve got here is a failure to communicate”
With all due respect to one of the best prison movies (besides, in this humble blogger’s opinion, The Shawshank Redemption), Cool Hand Luke, the oft-repeated quote in the title of this blog is very apropos to the legal industry. Did you know that the number one reason most clients give for firing their lawyers is […]