Rainmaking Recommendation #228: Should You Air Your Opinions On Social Media? For Rainmaking and Ethics purposes – NO!

I am a true proponent of being authentic on social media, including blog posts, videos, and all other social media. Social media is about connection.  It was originally designed so that you can keep in touch with friends and family, see what they were up to, and keep in contact with them.  Then the marketers […]

What Santa Claus Can Teach You About Being A Rainmaker (Revised for 2020)

We interrupt the usual Rainmaking Recommendation to present you with a blog post that was originally written in 2009.  It is still apropos today but has been updated just a little bit.  That jolly ol’ white-bearded, portly guy in the red velvet suit with the (faux) fur trim is a better Rainmaker than you.  While his clients, […]

Rainmaking Recommendation #227: Permission Marketing

In this very brief Rainmaking Recommendation, I would like to both vent my annoyance as well as tell you how to avoid ticking off your clients and prospects. In the past 9 months of the pandemic, I have met or reconnected with hundreds of people during virtual networking events.  As a result, I have been […]

Rainmaking Recommendation #226: Using the Rainmaking Cycle to Become a Rainmaker (Part 3 – Creating Relationships)

For the past 4 Rainmaking Recommendations, we have been discussing the Rainmaking Cycle.  Today, we discuss the last part, creating relationships. And while to some attorneys this may sound a bit woo-woo or spiritual, the truth is that people do business with people they know, like, and trust. I’ve written this in the past, I’ve […]

Rainmaking Recommendation #224: Using the Rainmaking Cycle to Become a Rainmaker (Part 2(b)– Networking Continued)

I’ll begin this Rainmaking Recommendation as I have the last two:  The Rainmaking Cycle is a continuous circuit that is about 3 things:  Creating visibility and becoming known as an authority in the field of law that you practice – this is known as Marketing yourself and your services (see Rainmaking Recommendation # 222);  Meeting people – whether […]

Rainmaking Recommendation #223: Using the Rainmaking Cycle to Become a Rainmaker (Part 2(a) – Networking)

Exactly as I began the last Rainmaking Recommendation, so I reiterate: The Rainmaking Cycle is a continuous circuit that is about 3 things: Creating visibility and becoming known as an authority in the field of law that you practice – this is known as Marketing yourself and your services; Meeting people – whether in person or virtually – who […]

Rainmaking Recommendation #222: Using the Rainmaking Cycle to Become a Rainmaker (Part1 – Marketing)

In many different blogs and Rainmaking Recommendations, I have said – repeatedly, that Rainmaking is about 3 things: Creating visibility and becoming known as an authority in the field of law that you practice – this is known as Marketing yourself and your services; Meeting people – whether in person or virtually – who want or need […]

Rainmaking Recommendation #221: The Myth of the Overnight Success

In the almost 20 years I have been a Rainmaking Trainer and Coach, I have worked personally, one-on-one, with hundreds of attorneys.  And there have only been a few with whom I have not been as successful a coach as I would have liked to have been. There are usually two reasons for this: Sometimes […]

Rainmaking Recommendation #219: One Hundred (100)

The number 100 has been coming up for me a lot today.  Today, Time Magazine released its Time100 Most Influential People 2020 and I am not sure why I am not on it. (That’s a joke – for now, but I’m working on it.) As of today, September 23, 2020, we have exactly 100 days left of […]

Rainmaking Recommendation #218: Follow the Yellow Brick Road – An Allegory for Rainmakers

In a very weird walk down the Yellow Brick Road to the Emerald City to ask the Wizard for new clients and matters,  members of the executive committee of Gale, Scarecrow, Tinman and Lion, LLP, a 100+ lawyer firm are chanting  “Pandemics, Politics, and Recessions, Oh my,” over and over again through their masks.   James […]