Rainmaking Recommendation #100: Back to Basics

Wow!  100 Rainmaking Recommendations!   Thank you for being a part of this journey and here’s to many more.

Image courtesy of patrisyu/freedigitalphotos.net

But for now, let’s get back to basics.  This is just something to think about.  In the next few months there will be many more blogs on how to use various marketing and rainmaking tactics to grow your visibility and book of business.  (Please keep an eye on the blog.  There’s some changes-a-comin’…..)

There is a huge difference between marketing and rainmaking.  It is a difference that many attorneys seem to forget when they try to become rainmakers.  They launch a website, have a Facebook or Linked In page. They write blog posts and give seminars.  They publish newsletters and even books.

Then, they sit back and say “it doesn’t work” or “I never get any clients from this!”

Marketing is about creating the visibility you need to generate the interest for people to contact you.  If people do not know who you are or what you do, then there is no chance they will hire you for their matter.

However, marketing is only one step in developing the prospects you want as your clients. The next step is to create relationships with these prospects.  You have to connect with these people, and referrals sources.

Rainmaking is about creating relationships which turn into business and referrals. 

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Rainmaking Recommendations are sent the first and third Wednesdays of the month.  They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq.  If you have missed any of the previous Rainmaking Recommendations you can find them at www.jaimiefield.com The Enlightened Rainmaker Blog.

 Did you know you can schedule an in-house, customized Rainmaking training workshop for your law firm? begin telephone or Skype individual rainmaking training from wherever you are in the world with Jaimie? Call or email for more information.