Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
This is totally antiquated, but I keep all of our leads in my pretty pink notebook. Every Monday, I go through and figure out if they’re A, B, C, or D leads and then schedule my week appropriately. If they don’t move from D to C (and so forth) from one week to the next, I cross them off my list.
But this does two things: Makes people wonder how I “remember” to follow-up and keeps me from thinking a prospect is still a prospect six months later.
Antiquated or not, it works for you! And I believe that what ever works you use.
I write down on 3 ring loose leaf paper all of the phone calls I make, whether I got through, who I have to call back, who called me and the date. And the end of each day, I move the calls that need to be “remade” to my task list for the next day.
I just coached some of my attorneys on doing exactly this! Thanks for sharing.
Jaimie
This simple advice is right on target. What rainmaking tasks do you list?
Ford Harding
Ford:
When I work with my clients, I provide them with various tactics they can use, but coach them to use the ones that most fit within their personalities and practices.
Jaimie