Around this time of year, every person who works in the personal development business, law firm marketing and 
rainmaking training is writing posts on how to set goals for your next year. In fact, if you Google “Goal Setting” and just set the search parameters for this month, you will see 213,000,000 hits.
This rainmaking recommendation is not about how to set goals. My blog is filled with how (as is any of the sites on the web when you Google the term) using the SMARTY technique.
This is about the why to set goals.
Here are my top three reasons:
- Provide you with direction: Think of your life like a GPS. When you use your GPS to get directions to where you want to go, you have to input your destination. Goals are like this. They provide you with an idea of where you want to go in your career. When you set goals, particularly in writing, it also allows you to “recalculate” when you run into obstacles or detours to get to the end point. (Thank you to Karen Jacobson, “The GPS Girl” for this analogy).
- Provides you with Motivation: When you write down the goals you really want to achieve and break them into the small steps to get to the end, every stage you accomplish gives you that extra push to get to the end. There is nothing more satisfying than literally crossing off a task on your list that will help you reach your goal.
- Increase Productivity: When you know what want to accomplish – your goals – and have the steps to get there in writing – your tasks – you can increase your productivity. For the most part, when people walk into their offices, they allow the day to dictate what they do. You have the ability to increase your productivity when you know exactly what to do and when to do it.
When you can understand the “Why” to set goals, the “How” becomes easy.
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