Posted on May 19th, 2010 in Coaching, Jaimie Field, Rainmaking, Training | 9 Comments »
You are at a networking event. What is one of the first questions we are asked by strangers?
“What do you do?”
If you are like most lawyers, you reply: “I’m an attorney.”
While this satisfies the question, it will get you nowhere. You need to tell others, in an interesting and memorable way what you do for a living. You are not just an attorney – you are a specialist in a certain area of law.
Develop an interesting way to tell other’s what you specifically do in the practice of law. There are two reasons for doing so:
First, so that they ask more specific questions about your practice to learn more;
Second, so that when they hear of someone who may need your services, they know immediately who to refer.
For example, I don’t tell people I am a law firm marketer. I tell them: “I am a Rainmaking Coach and Trainer. I teach attorneys how to get new clients fast and ethically.”
Use the comment section below to other readers of this blog how you answer the question: “What do you do?”