Archives for June 2010

The “Field of Dreams” Method of Legal Marketing & Rainmaking

Picture this: A man named Ray Kinsella (Kevin Costner) is working in his corn field in Iowa when he hears this low, growly disembodied voice say:  “If you build it, he will come.”   This is the beginning of “Field of Dreams” (1989).  Without detailing the entire movie –  which I saw again last night for […]

Rainmaking Recommendation #12: How to Clone Your Ideal Client

Who is your ideal client?  Do you already work with him or her? Whether you do or don’t, you can create clone after clone of your ideal client (barring conflicts of interest) by taking the following actions: 1)      Write down exactly what your ideal client looks like.  Be specific. 2)      Research where these clients hang […]

An Unbalanced Life: How it Affects Being A Great Rainmaker (part 1)

I would like to apologize to my readers First:   I had fully intended to blog more often and let you get to know me not only as a Rainmaking Trainer and Coach but as a person. As a promise to myself and to you, I will begin doing just that starting with this post. […]

Rainmaking Recommendation #11: Halfway There

Not to frighten you, but this year is officially half over.  What have you done to advance your Rainmaking skills? Do you have a written Rainmaking plan?  If not, why not? Do you set schedule time, every day, to do at least one Rainmaking Activity? As a Rainmaking coach and a trainer, I cannot force […]