Archives for January 2020

Rainmaking Recommendation #190: What’s Going To Change This Year?

Don’t live the same year 75 times and call it a life. – Robin Sharma I’m going to be a bit in-your-face for this Rainmaking Recommendation and it may piss you off a bit.  But, it needs to be said (and, to be even more honest – I need to hear it myself). What’s going to change? […]

Rainmaking Recommendation #189: The Law of Seven Touches

It has been a basic principle of marketing from time immemorial that it takes seven “touches” before someone will respond to your call to action.   It was a concept began by Dr. Jeffrey Lant who is considered one of the godfathers of marketing.  “A touchpoint can be defined as any way a consumer can interact with a business, whether it […]