Archives for August 2020

Rainmaking Recommendation #215: Build your Network Now! (7 Steps for Building a Network During a Pandemic)

An old Chinese proverb says: “The best time to plant a tree was 20 years ago.  The second best time is now.” The reason that I use this to begin my Rainmaking Recommendation this week is that many people, at the beginning of the lockdown, were told that they should use the time at home […]

Rainmaking Recommendation #214: Someone Doesn’t Like You!

A number of years ago, in Rainmaking Recommendation #97: You’re So Vain, I wrote about doing vanity searches (ego surfing) to find out what is being said about you on the internet.  Six years later it still holds true.  You should see what is on the internet about you because you are trying to build […]

Rainmaking Recommendation #213: Are You Content With Your Content Marketing? 

Content Marketing has been around for quite a while now.  For those lawyers who are confused as to what content marketing is I love this definition by Joe Pulizzi, the creator of the Content Marketing Institute:“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and […]