Archives for December 2020

What Santa Claus Can Teach You About Being A Rainmaker (Revised for 2020)

We interrupt the usual Rainmaking Recommendation to present you with a blog post that was originally written in 2009.  It is still apropos today but has been updated just a little bit.  That jolly ol’ white-bearded, portly guy in the red velvet suit with the (faux) fur trim is a better Rainmaker than you.  While his clients, […]

Rainmaking Recommendation #227: Permission Marketing

In this very brief Rainmaking Recommendation, I would like to both vent my annoyance as well as tell you how to avoid ticking off your clients and prospects. In the past 9 months of the pandemic, I have met or reconnected with hundreds of people during virtual networking events.  As a result, I have been […]

Rainmaking Recommendation #226: Using the Rainmaking Cycle to Become a Rainmaker (Part 3 – Creating Relationships)

For the past 4 Rainmaking Recommendations, we have been discussing the Rainmaking Cycle.  Today, we discuss the last part, creating relationships. And while to some attorneys this may sound a bit woo-woo or spiritual, the truth is that people do business with people they know, like, and trust. I’ve written this in the past, I’ve […]

Rainmaking Recommendation #225: Using the Rainmaking Cycle to Become a Rainmaker (Part 2(c) – The Virtual Networking Event)

While not exciting, I’ll begin this Rainmaking Recommendation as I have the last three, because I am hoping that this is getting tattooed on your brain:  The Rainmaking Cycle is a continuous circuit that is about 3 things: Creating visibility and becoming known as an authority in the field of law that you practice – […]