Archives for February 2021

Rainmaking Recommendation #231: How to Become an Authority: Expertise

In Rainmaking Recommendation #230, I discussed why you need to become an authority in your practice area and niche.  As mentioned in the last post, I really like Ian Brodie’s definition of authority: Authority = Expertise* + Influence Expertise*: If you have been reading these Rainmaking Recommendations for any length of time, you know that […]

Rainmaking Recommendation #230: Why You Need to Become an Authority

HBO is currently airing a documentary entitled Fake Famous.  The movie’s premise is to see if the filmmakers can take three ordinary 20 somethings and turn them into Instagram Influencers.  Without explaining the entire film of the documentarians using fake bots for followers, likes, and comments, they succeed in turning one woman into an “influencer” […]