Archives for February 25, 2021

Rainmaking Recommendation #231: How to Become an Authority: Expertise

In Rainmaking Recommendation #230, I discussed why you need to become an authority in your practice area and niche.  As mentioned in the last post, I really like Ian Brodie’s definition of authority: Authority = Expertise* + Influence Expertise*: If you have been reading these Rainmaking Recommendations for any length of time, you know that […]