Regardless of whether you are in a large, midsize or small firm or a solo practitioner, you have a brand. In fact, you ARE a brand. And personal branding is becoming more and more important in the second decade of the 21st century. What your personal brand is: Your personal brand is what people think of […]
Rainmaking Recommendation #95: Follow Up for Success
April 2, 2014 by Leave a Comment
A little while ago I came across these startling statistics that apply to sales people. While I do not know if these statistics are truly accurate or who published the study, they have been floating around the internet for a little while. 48% of sales people never follow up with a prospect 25% of sales […]
Rainmaking Recommendation #93: You cannot do it all
January 15, 2014 by Leave a Comment
There are so many marketing and rainmaking tactics which you could use to build a book of business: Networking Social Media Creating Referral Systems Entertaining for Business Joining Referral Networks Writing Articles & Blog Posts Presenting Seminars & Public Speaking Email & Email Newsletters And this is only a short list. (Stay tuned to this […]
Rainmaking Recommendation #92: Planning your Time
December 18, 2013 by Leave a Comment
To continue with the theme of time. . . The countdown to the New Year has begun. And this is when article after article and blog post after blog post begin to appear about writing your marketing and rainmaking plans, how to set goals, etc. I am a big proponent of planning because as Benjamin […]
Communicating with Clients for Rainmaking Effectiveness
November 4, 2013 by Leave a Comment
I recently came across a blog post written by John Camson, an attorney in Pennsylvania, for Lawyerist entitled: Why Won’t Lawyers Communicate With Their Clients? A well written blog from almost a year ago, it details some of the “reasons” that attorneys do not communicate with their clients during their representation: They have nothing […]
Death to the Finder/Minder/Grinder Mentality: Why you MUST become a Rainmaker
October 17, 2013 by Leave a Comment
Originally Posted on LawMarketing.com August 2013 The days of the “finder”, “minder”, “grinder” mentality in law firms needs to be eradicated. Immediately! These oft used terms are used to describe the typical roles inhabited by an attorney in a law firm setting. The Finder – The finder is the Rainmaker of the law firm. […]
Rainmaking Recommendation #88: Pick a Niche to Scratch their Legal Itch (Part 3 – How to Pick A Niche)
October 16, 2013 by Leave a Comment
In Rainmaking Recommendation # 86 we talked about Why Pick a Niche. In Rainmaking Recommendation #87 we discussed What is a Niche In today’s recommendation we will talk about HOW to pick a niche. There are many ways to pick a niche but here are some questions to ask yourself: Who is your ideal […]
Miley Cyrus as Marketing Genius and What You Can Learn for Legal Marketing
October 15, 2013 by Leave a Comment
I am not a huge fan of Miley Cyrus or her music, but my taste runs to the classic rock genre. However, don’t let the fact that her music or her antics may not be your taste distract you from the fact that she is actually a marketing genius. When Miley (as I call her), […]
The Shoemaker’s Kids have No Shoes
October 14, 2013 by Leave a Comment
You have heard the old saying, “the shoe maker’s son has no shoes?” What this generally means is that the that the cobbler spends so much time repairing the shoes of his customers that he doesn’t have the time to repair his children’s shoes. Well, that’s been me. While helping my clients with their Rainmaking […]
Rainmaking Recommendation #87: Pick a Niche to Scratch their Legal Itch (Part 2 – What Is A Niche)
October 14, 2013 by Leave a Comment
The last rainmaking recommendation told you “why” you needed to start creating a niche law practice; however, just to reiterate: You widen your visibility within a specific group, It’s cost effective, It levels the playing field, You can get more referrals, and You can position yourself as an expert. Today we will discuss “what” […]