Rainmaking Recommendation #93: You cannot do it all

There are so many marketing and rainmaking tactics which you could use to build a book of business:

  • Networking
  • Social Media
  • Creating Referral Systems
  • Entertaining for Business
  • Joining Referral Networks
  • Writing Articles & Blog Posts
  • Presenting Seminars & Public Speaking
  • Email & Email Newsletters

And this is only a short list.  (Stay tuned to this blog for more information on each of those tactics above, plus more, and how to use for business development.)

But you cannot do it all.  What happens to most attorneys is that they hear about a specific rainmaking and marketing tactic and try it out.  Maybe you went to a seminar or webinar where the host said this is fool-proof.  When it fails to produce immediate results, you drop it like it was covered in poo and say:  It doesn’t work.

Each one of the above tactics does work for both Marketing and Rainmaking purposes.  However,

Image courtesy of Michal Marcol/freedigitalphotos.net

Image courtesy of Michal Marcol/freedigitalphotos.net

expecting success on the first outing is like expecting to drop 100 lbs in one month.  It’s unrealistic (and unhealthy).

My suggestion is for you to pick no more than 2 to 4 tactics and use them consistently.   Which ones?

Which ones will you do on a constant and reliable basis?  Which ones are you more likely to do the steps that are necessary to be successful with that strategy?  Which ones will reach your target market most effectively?

Instead of trying each tactic by throwing it on the wall and seeing what sticks, find a strategy or two you enjoy and then use it on a regular basis.  In addition to attracting more clients, you will find that you are less stressed about your Rainmaking activities. Two very big pluses.

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