There is something you truly need to know – you already have a brand, whether you like it or not. Your brand is how others perceive you and what you do. Before the internet, it was simply called your reputation and it was localized to your network or friends, colleagues, bosses and clients. Now, with […]
Rainmaking Recommendation #96: YOU Are a Brand
April 16, 2014 by Leave a Comment
Regardless of whether you are in a large, midsize or small firm or a solo practitioner, you have a brand. In fact, you ARE a brand. And personal branding is becoming more and more important in the second decade of the 21st century. What your personal brand is: Your personal brand is what people think of […]