For years, Thomson Reuters Legal Executive Institute has held the Marketing Partner Forum bringing together thought leaders in the industry to help law firms learn the benefits of, and techniques for, marketing their services. Okay, that explains it in the simplest of measures, but it is a very high level conference. I have never actually […]
Archives for February 2017
Rainmaking Recommendation #149: Get Social or Else!
February 16, 2017 by Leave a Comment
It’s 2017. More and more lawyers are using Social Media and the numbers keep growing. A recent post by Nicole Black writing for MyCase provides some of the latest statistics about how lawyers are using social media and blogging for marketing and business development purposes. Additionally, in their annual survey, Findlaw has determined that consumers […]
The Biggest Rainmaking Myth
February 7, 2017 by Leave a Comment
There are a lot of articles debating whether Rainmakers are born or bred. There are studies that have been done asserting that there are specific character traits can that make a person a Rainmaker which are quoted all over the internet. The biggest myth? Rainmakers are Born. For 15 years, I have truly believed that […]
Rainmaking Recommendation #148: Groundhog Day
February 2, 2017 by Leave a Comment
In the famous 1993 movie, Groundhog Day, Bill Murray’s character seems doomed to relive the same day over and over until he gets it right. While this is a comedy, there is nothing funny about the fact that, as a lawyer, you are probably living the same day over and over again. Think about this. […]