For years, you’ve promised yourself that you were going to take control of your legal career. You know that in order to do so, you need to have a book of business. A book of business that would give you negotiating power with your current firm to become an equity partner; a book of business […]
Archives for 2020
Rainmaking Recommendation #191: Do You “NO” Why You’re Not a Rainmaker?
January 28, 2020 by Leave a Comment
Rainmaking Recommendation #190: What’s Going To Change This Year?
January 22, 2020 by Leave a Comment
Don’t live the same year 75 times and call it a life. – Robin Sharma I’m going to be a bit in-your-face for this Rainmaking Recommendation and it may piss you off a bit. But, it needs to be said (and, to be even more honest – I need to hear it myself). What’s going to change? […]
Rainmaking Recommendation #189: The Law of Seven Touches
January 7, 2020 by Leave a Comment
It has been a basic principle of marketing from time immemorial that it takes seven “touches” before someone will respond to your call to action. It was a concept began by Dr. Jeffrey Lant who is considered one of the godfathers of marketing. “A touchpoint can be defined as any way a consumer can interact with a business, whether it […]