In Rainmaking Recommendation #230, I discussed why you need to become an authority in your practice area and niche. As mentioned in the last post, I really like Ian Brodie’s definition of authority: Authority = Expertise* + Influence Expertise*: If you have been reading these Rainmaking Recommendations for any length of time, you know that […]
Archives for February 2021
Rainmaking Recommendation #231: How to Become an Authority: Expertise
February 25, 2021 by Leave a Comment
Rainmaking Recommendation #230: Why You Need to Become an Authority
February 11, 2021 by Leave a Comment
HBO is currently airing a documentary entitled Fake Famous. The movie’s premise is to see if the filmmakers can take three ordinary 20 somethings and turn them into Instagram Influencers. Without explaining the entire film of the documentarians using fake bots for followers, likes, and comments, they succeed in turning one woman into an “influencer” […]