Archives for April 2021

Prospective Ideal clients – these are the people and businesses with whom you would like to do business.  But often, I am asked the question: What if they already have a lawyer or law firm with which they work?  My answer is quite simple:  “So what?”  This answer is because there are so many reasons […]

LinkedIn usage is up considerably since the beginning of the pandemic.  According to statistics, the number of conversations on LinkedIn rose 55% in 2020, and the amount of content creation that was shared was up by 60%.  All statistics regarding this B2B platform have all gone through the roof.  At least that’s what the stats […]

This Rainmaking Recommendation is a result of a Facebook posting in which someone I know said it was no one’s business whether or not they were going to receive, or had received, Covid Vaccines.  And while I agreed, it is no one’s business unless you make it their business, I also said that I was […]

Way back in 2013, I wrote a blog entitled: The Mathematics of Time for Rainmaking.  In it, I dispelled the myth that I hear from my clients who are in Mid-market and Big Law firms: “I don’t have the time to do Rainmaking.” So, I showed you how much time you really did have. Let’s […]