This is a very short Rainmaking Recommendation, but it is there to remind you to start now! I know you are busy, but you can find 15 minutes in your day to do one small thing in terms of business development. That one small thing starts to add up; like compound interest. This reminds me […]
Archives for August 2021
Rainmaking Recommendation #253: Stop, Collaborate and Listen
August 18, 2021 by Leave a Comment
For those young ’uns who don’t know, the title of this Rainmaking Recommendation is the first line from the song, Ice, Ice Baby (1990) by Vanilla Ice*. No, I am not a fan, but while trying to think of a Rainmaking Recommendation for this week, this became an earworm. An earworm is the slang term […]
Rainmaking Recommendation #252: Don’t Look to Your Marketing Department, Look to Yourself
August 11, 2021 by Leave a Comment
Your marketing department is not responsible for bringing you new business. They are there to assist you. If you are in a firm with a marketing person or even a department, you must understand what they do. When a law firm hires legal marketers, particularly a mid-size firm or large firm, those people are there […]