Rainmaking Recommendation #245: A Listicle of 22 Different Tactics to Use for Rainmaking Success

One of the most requested pieces of information for which I am asked is a list of different marketing and business development tactics you could use to

1. Market your services, and
2. Create relationships.

So, without further ado, and a promise to go dive deeper into each tactic for future rainmaking recommendations, here is a list of 22 strategies you can use to become a better Rainmaker.  These are in no particular order –with the exception that numbers 1 and 2  which should be done first so that you can use the rest of the methods in a more efficient and effective way:

1. Goal Setting
2. Develop Ideal Client Profile
3. Networking
4. Speaking
5. Print Publications
6. Social Media
7. Webinars
8. Continuing Education Seminars  – Not just CLE but for other certifications
9. Email campaign
10. Snail Mail
11. Birthday/Holiday/Congratulatory Cards
12. Conferences and Conventions (both as attendee and presenter)
13. Blogs
14. Videos
15. Association & Trade Shows
16. Virtual Meetings
17. Telephone Calls
18. Write a Book
19. Educational Videos
20. Guest blogging
21. Podcasts (either as guest or host)
22. Sponsorships

There are so many more methods to become a Rainmaker, but the most important is to find one that works for you and keep doing it – over and over and over again.