It’s Networking Season again.
Did you ever notice how many invites for various networking events you receive for September and October? People are ramping up for business after a taking the summer off.
Image courtesy of jscreationzs/freedigitalphotos.net
When you enter a networking event, what’s the first thing you do? If you are like most people, you go directly to people you already know. (More often than not if it is a legal association event you are probably standing in a group with members of your own firm.)
Why?
The point of a networking event is to meet new people. When you go to a networking event and hang around with people you already know you are performing a “Random Act of Networking” and just wasting your time.
Meet new people. Obtain their business card. Create a new relationship which could lead to new business or referrals.
As for the people you already know at the event – say hello, make plans to speak in the future to continue to grow that relationship, and then move on to meet new people.
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