This article, which originally appeared in the New Jersey Law Journal December 3, 2009, has been reproduced here. Although almost a year old, the article still resonates today. The recession that began in 2008 caused mass devastation in the legal field. We watched the annihilation of venerable law firms, like Heller Ehrman, Thelen Reid and […]
Rainmaking Recommendation #18: Make A List
Make a list of ALL of your clients, both current and former. Which one of these people have not heard from you in a month? In a year? In more than a year? You are missing valuable new business sources if you have ever lost touch with a person you have met in the past, […]
Rainmaking Recommendation #16: What Do You Do For Fun?
What’s do you do for fun? What’s your favorite hobby? Did you know that every hobby, activity, passion that you have can be turned into a Rainmaking opportunity? Join a group that caters to that hobby. One of the best places to find a group in a nearby location which caters to what you like […]
Rainmaking Recommendation #14: Your Response Is Required
What to keep your clients happy? Respond. One of the main reasons why clients state that they leave their current attorney’s can be classified as “attorney indifference”. Attorneys do not respond to emails, voicemails, or requests for information. More often than not, it is because the attorney does not have any current news about a […]
Complimentary Rainmaking Coaching Session!
Ladies & Gentlemen who practice law in the USA I am really happy to make this offer: Would you like a free, no obligation, and most importantly no sales pitch 45 minute Telephone* Rainmaking Training Session with me ($275.00 value)? The first 25 Attorneys to sign up for the bi-monthly Rainmaking Recommendations email by following […]
A Thank You To All The Unethical Attorneys Out There
I want to say “Thank You!” to all of the unethical attorneys out there. To all of the attorneys who have, and are, currently out there committing crimes against the public and their clients, thank you: who have raided their clients escrow accounts to pay for lavish lifestyles who have billed clients for the most […]
Rainmaking Recommendation # 13: The Question You Need to Ask
“How can I help?” The interesting thing about this question is the various responses you can elicit. When asked of friends or family it may bring a closer relationship. When asked of colleagues it may bring to light issues they are having with which you have the solution. Or it may result in you being […]
The “Field of Dreams” Method of Legal Marketing & Rainmaking
Picture this: A man named Ray Kinsella (Kevin Costner) is working in his corn field in Iowa when he hears this low, growly disembodied voice say: “If you build it, he will come.” This is the beginning of “Field of Dreams” (1989). Without detailing the entire movie – which I saw again last night for […]
Rainmaking Recommendation #12: How to Clone Your Ideal Client
Who is your ideal client? Do you already work with him or her? Whether you do or don’t, you can create clone after clone of your ideal client (barring conflicts of interest) by taking the following actions: 1) Write down exactly what your ideal client looks like. Be specific. 2) Research where these clients hang […]
An Unbalanced Life: How it Affects Being A Great Rainmaker (part 1)
I would like to apologize to my readers First: I had fully intended to blog more often and let you get to know me not only as a Rainmaking Trainer and Coach but as a person. As a promise to myself and to you, I will begin doing just that starting with this post. […]