There are so many marketing and rainmaking tactics which you could use to build a book of business: Networking Social Media Creating Referral Systems Entertaining for Business Joining Referral Networks Writing Articles & Blog Posts Presenting Seminars & Public Speaking Email & Email Newsletters And this is only a short list. (Stay tuned to this […]
Rainmaking Recommendation #91: The Mathematics of Time for Rainmaking
December 4, 2013 by Leave a Comment
Over the next few Rainmaking Recommendations and blogs on JaimieField.com, we will be talking about time – your time and your clients’ time. These posts will be about client service & productivity management, rainmaking and legal marketing. However, all will deal with a theme of time. One of the biggest excuses I hear about […]
Rainmaking Recommendation #90: This IS all about you
November 20, 2013 by Leave a Comment
As the year begins to wind down, you will see blog post after blog post about how to create a goal plan, marketing plan, rainmaking plan. I have written about it myself many times over the year (see here, here, here, and here). There are hundreds (and I […]
Rainmaking Recommendation #89: What to Expect When They’re Expecting
November 8, 2013 by Leave a Comment
Great client service is about the client. I know, how trite. But so true! However, you need to understand that each client is truly different from each other. There will be some clients who will want to talk to you every hour on the hour. There will be others who don’t want to hear […]
Communicating with Clients for Rainmaking Effectiveness
November 4, 2013 by Leave a Comment
I recently came across a blog post written by John Camson, an attorney in Pennsylvania, for Lawyerist entitled: Why Won’t Lawyers Communicate With Their Clients? A well written blog from almost a year ago, it details some of the “reasons” that attorneys do not communicate with their clients during their representation: They have nothing […]
Death to the Finder/Minder/Grinder Mentality: Why you MUST become a Rainmaker
October 17, 2013 by Leave a Comment
Originally Posted on LawMarketing.com August 2013 The days of the “finder”, “minder”, “grinder” mentality in law firms needs to be eradicated. Immediately! These oft used terms are used to describe the typical roles inhabited by an attorney in a law firm setting. The Finder – The finder is the Rainmaker of the law firm. […]
Rainmaking Recommendation #88: Pick a Niche to Scratch their Legal Itch (Part 3 – How to Pick A Niche)
October 16, 2013 by Leave a Comment
In Rainmaking Recommendation # 86 we talked about Why Pick a Niche. In Rainmaking Recommendation #87 we discussed What is a Niche In today’s recommendation we will talk about HOW to pick a niche. There are many ways to pick a niche but here are some questions to ask yourself: Who is your ideal […]
Miley Cyrus as Marketing Genius and What You Can Learn for Legal Marketing
October 15, 2013 by Leave a Comment
I am not a huge fan of Miley Cyrus or her music, but my taste runs to the classic rock genre. However, don’t let the fact that her music or her antics may not be your taste distract you from the fact that she is actually a marketing genius. When Miley (as I call her), […]
The Shoemaker’s Kids have No Shoes
October 14, 2013 by Leave a Comment
You have heard the old saying, “the shoe maker’s son has no shoes?” What this generally means is that the that the cobbler spends so much time repairing the shoes of his customers that he doesn’t have the time to repair his children’s shoes. Well, that’s been me. While helping my clients with their Rainmaking […]
Rainmaking Recommendation #87: Pick a Niche to Scratch their Legal Itch (Part 2 – What Is A Niche)
October 14, 2013 by Leave a Comment
The last rainmaking recommendation told you “why” you needed to start creating a niche law practice; however, just to reiterate: You widen your visibility within a specific group, It’s cost effective, It levels the playing field, You can get more referrals, and You can position yourself as an expert. Today we will discuss “what” […]