Rainmaking Recommendation #108: What Do They Want?

You want more clients, right?

What do clients want?

  • They want to know that you understand their problems,
  • They want to know that you know how to solve those issues,
  • They want to know that you are listening to them,
  • They want you to be responsive,
  • They want you to communicate with them clearly,
  • They want to be billed fairly,
  • They want to like you, and
  • They want to know that you respect them.

But most importantly, they want peace of mind.

No one wakes up in the morning thinking “Hmmm, I think I’ll hire a lawyer just for the fun of it.”

Clients are coming to you because they have an issue which is keeping them up at night.  Whether it’s a business issue or a personal one, it is an issue that only an attorney can solve and that’s why they have come to you in the first place.

However, if you look at the above list, there is one thing that is truly clear – it’s not about you!  Clients want to know what’s in it for them.


Rainmaking Recommendations are sent the first and third Wednesdays of the month.  They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq.  Click here to be put on the email list.  

Did you know you can schedule an in-house, customized Rainmaking training workshop for your law firm?begin telephone or Skype individual rainmaking training from wherever you are in the world with Jaimie? Call or email for more information. 

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