Whether it is by email or snail mail, whether it is an RFP, a thank you note, or a note to say hello, too many “I”, “Me” and “My Firm” statements in your correspondence will turn the reader off.
It’s not about YOU or your firm. It’s about what you and your firm can do for the person who is reading the correspondence.
The solution: after you write the document (whatever it may be) go back and change all of the “I” statements and “Me” Statements into “You”, “We” or “Us” statements.
When you focus on your reader, they will focus on what you have to say.
What do you think? Please comment below.
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This is a lesson I learned about 30 years ago from a banker friend who is about 15 years my senior. This advice is as good now as it was then.
We couldn’t agree more!
This beats me hands down and am so impressed, cause it’s true. “People don’t care how much you know until they know how much you care”.
Don: Good Advice will always be good advice no matter how long it’s been. The format may change (from snail mail to email or instant message), but it will always be true.
Genevieve – Thank you!
Ben: I learned that lesson about 20 years ago when someone suggested I read Dale Carnegie’s “How to Win Friends and Influence People”. Still, by and large, the best book on Rainmaking ever written.