Rainmaking Recommendation #45: The Difference between Rainmaking and Marketing

Simply put, marketing is communicating what you can do for prospective clients by creating awareness.

Rainmaking is converting those people into prospective clients by creating relationships.

Marketing educates your prospective clients and referrals sources about the services you can provide to them.

Rainmaking creates the relationships which allow your prospects and referrals to know that you can provide these services just for them.

Marketing uses a lot of reactive tactics to generate awareness of your services.  For example (this is not even close to an exhaustive list – there are more than 100 ways to get your services known):

  • Advertising
  • Blogging
  • Websites
  • Newsletters
  • Articles

Rainmaking uses proactive tactics to get to know people personally which will allow them to make the decision to hire or refer you.  For example (Again, this is not even close to an exhaustive list – there are more than 100 ways to create relationships which will get you clients):

  • Networking
  • Referral Systems
  • Entertaining for business (coffee/lunch appointments)
  • Social Networking (yes, even online networking can be used for Rainmaking Purposes and will be covered in future blog posts)

So while Marketing will get you known, Rainmaking will get you clients.

Rainmaking Recommendations are sent the first and third Wednesdays of the month.  They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq.

Did you know you can schedule an in-house, customized Rainmaking training workshop for your law firm? begin telephone or Skype individual rainmaking training from wherever you are in the world with Jaimie? Call or email for more information.

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