Rainmaking Recommendation # 75: It’s Not What You Know

Shrugging Man

Image Courtesy of David Castillo Dominici/Freedigitalphotos.net

It’s not who you know.

It’s about who knows what you know. 

How are you making sure that the public knows about what you know?

You have to proactively tell the public what you know.  Not by shouting from the rooftops but by intelligently, systematically and consistently showing others how you can solve their legal problems.

There are so many marketing tactics which you can use to showcase your knowledge.  For example:

  • Networking
  • Social Media
  • Blogging
  • Public Relations
  • Seminars
  • Social Events hosted by your firm
  • Writing Articles

And this is only a partial list of how you can showcase your knowledge and expertise as an attorney.

But if all you are doing is grinding out work from behind a computer, you are an anonymous figure and no one will really know what you do.  (In fact, others may take credit for your work.)

So carve out some time from your week, EVERY WEEK,  to do something that will get your name and your knowledge out in the public eye.


Please forward this information to a colleague who you think would benefit; It must be forwarded it in its entirety. All information is the copyright of Marketing Field, LLC © 2013

Rainmaking Recommendations are sent the first and third Wednesdays of the month.  They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq.  If you have missed any of the previous Rainmaking Recommendations you can find them at www.jaimiefield.com The Enlightened Rainmaker Blog.

 Did you know you can schedule an in-house, customized Rainmaking training workshop for your law firm? begin telephone or Skype individual rainmaking training from wherever you are in the world with Jaimie? Call or email for more information.

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