Image courtesy of Vlado/freedigitalphotos.net
You may have heard of something called a USP. This is the “Unique Selling Proposition” and in marketing this means the reasons presented by someone as to why their product or service is different or better than another. It answers the question: Why you?
You are an attorney. Sorry to say, you are also one in more than 1,285,000 in the United States who is currently practicing law.
So, why you?
If you cannot answer this question, you will have problems positioning yourself in a market place that is rife with people who do the same thing as you. Or do they?
- What do you do differently for your clients?
- What solutions can you offer your clients that other attorneys cannot?
- How can you distinguish yourself in a sea of attorneys?
You need to take the time to analyze why your clients come to you, rather than another attorney. Ask your clients, ask your colleagues, ask yourself. Then find a way to describe this in a few words or sentences that you can use to position yourself in an industry in which many people think a lawyer is just a lawyer is just a lawyer.
Find what distinguishes you so that when a prospective client or a potential referral source asks: “Why you?” you have answer.
Please forward this information to a colleague who you think would benefit; It must be forwarded it in its entirety. All information is the copyright of Marketing Field, LLC © 2013
Rainmaking Recommendations are sent the first and third Wednesdays of the month. They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq. If you have missed any of the previous Rainmaking Recommendations you can find them at www.jaimiefield.com The Enlightened Rainmaker Blog.
Did you know you can schedule an in-house, customized Rainmaking training workshop for your law firm? begin telephone or Skype individual rainmaking training from wherever you are in the world with Jaimie? Call or email for more information.
Speak Your Mind