Archives for 2020

Rainmaking Recommendation #193: It’s About Them!

For almost 20 years as a Rainmaking Trainer and Coach, I have been saying the same thing:  It’s not about you.  It’s about them.  “Them” being the prospective, current and former clients. It’s always been about them, but every year there is a proclamation about the fact that lawyers and law firms must become “client-centric,” […]

Rainmaking Recommendation # 192: 10 (of Many) Best Networking Practices for Networking Events

Apparently, according to my friend and colleague, Lindsay Griffiths, the Executive Director of the International Lawyers Network, it’s International Networking Week. I had no idea that there even was such a thing until last year.  It is to celebrate how networking helps business professionals grow their businesses.  Heck, if there can be a National Weatherman’s […]

Rainmaking Recommendation #191: Do You “NO” Why You’re Not a Rainmaker?

For years, you’ve promised yourself that you were going to take control of your legal career.  You know that in order to do so, you need to have a book of business.  A book of business that would give you negotiating power with your current firm to become an equity partner; a book of business […]

Rainmaking Recommendation #190: What’s Going To Change This Year?

Don’t live the same year 75 times and call it a life. – Robin Sharma I’m going to be a bit in-your-face for this Rainmaking Recommendation and it may piss you off a bit.  But, it needs to be said (and, to be even more honest – I need to hear it myself). What’s going to change? […]

Rainmaking Recommendation #189: The Law of Seven Touches

It has been a basic principle of marketing from time immemorial that it takes seven “touches” before someone will respond to your call to action.   It was a concept began by Dr. Jeffrey Lant who is considered one of the godfathers of marketing.  “A touchpoint can be defined as any way a consumer can interact with a business, whether it […]