Rainmaking Recommendation #160: The 8 Laws of Personal Branding (Legal Branding Series part 4)

The past three Rainmaking Recommendations have been about building your personal legal brand and its importance.  Before discussing the many tactics and the ethical considerations in using those tactics to build your brand, I wanted to touch on one other idea that I love: The 8 Laws of Personal Branding. I didn’t come up with […]

Rainmaking Recommendation #159: The Benefits of Creating Your Legal Brand (Legal Branding Series 3)

  In part 1 of this series, we discussed why you need to create a brand.  In part 2, we discussed what characteristics go into creating your brand.  Now, in part 3, we will be discussing the benefits of creating your legal brand. There is real power in having a brand.  Your brand conveys the promises you are […]

Rainmaking Recommendation #158: What Goes Into Creating Your Personal Brand? (Branding Series part 2)

  When attorneys think of brand they usually think of the firm name or about creating a logo or even having a tagline.  And while these things go into making up your “visual brand” and should be used to create consistency in your marketing, a personal brand goes so much deeper. Jeff Bezos, the founder […]

Rainmaking Recommendation # 157: The Lawyer Branding Series (pt 1): The Why

  As we start a new year, I will be starting a new series on branding yourself and your legal services.  This will include the why, the what, and the how of becoming a legal brand unto yourself.  And, we will discuss the various Model Rules of Professional Conduct you must understand in order to […]

Rainmaking Recommendation # 155: You Have to Want It!

Rainmaking is as much of a mind-set as it is a skill set. You can learn the skills necessary to market your services and position yourself as an authority to your ideal clients. You can be taught how to network, how to use social media, how to blog or create videos, how to give excellent […]

Rainmaking Recommendation #140: Enlightened Rainmaking™

No, this is not about sitting down in a lotus position and meditating (although I do advocate the practice if you so choose).  This is about using a technique or tactic for educating your potential clients, referral sources and clients about the work you do in a way that allows them to come to you. […]

Rainmaking Recommendation #96: YOU Are a Brand

Regardless of whether you are in a large, midsize or small firm or a solo practitioner, you have a brand. In fact, you ARE a brand.  And personal branding is becoming more and more important in the second decade of the 21st century.   What your personal brand is:  Your personal brand is what people think of […]