Rainmaking Recommendation #123: Fish Where the Fish You Want to Catch Are

I know the title seems obvious; however, you’d be surprised at how many attorneys are casting their lines (i.e. marketing and rainmaking) in locations where they will never find clients for their practice.  They are practicing random acts of networking, writing articles which don’t create authority, wasting time on social media marketing without a plan, […]

Rainmaking Recommendation # 111:  Your “Red Velvet Rope Policy”

In the late 1970s, two men, Ian Schrager and  Steve Rubell, opened a now famous club called Studio 54. Then they did something incredibly amazing!  They set up a Red Velvet Rope at the entrance to the Disco and then created a policy in which they determined who would, and would not get into this remarkable place. People […]

Motivation Mondays: It’s All Excuses

It’s another New Year. Are the resolutions you have the same ones you have had last year?  Did you achieve your goals last year and now have new, even bigger goals or are you just recycling the same ones, year after year? This year, like many of you, I have a list of things I […]

Rainmaking Recommendation #94: Breaking the Ice

The title does not refer to the non-stop snow we have been bombarded with during the winter of 2014 in the northeast.   Rather, it refers to finding a way to start a conversation during a networking event even if you are the self-proclaimed shyest person in the world. The best way to break the ice […]

Rainmaking Recommendation #91: The Mathematics of Time for Rainmaking

Over the next few Rainmaking Recommendations and blogs on JaimieField.com, we will be talking about time – your time and your clients’ time.   These posts will be about client service & productivity management, rainmaking and legal marketing. However, all will deal with a theme of time.   One of the biggest excuses I hear about […]

Communicating with Clients for Rainmaking Effectiveness

  I recently came across a blog post written by John Camson, an attorney in Pennsylvania, for Lawyerist entitled:  Why Won’t Lawyers Communicate With Their Clients? A well written blog from almost a year ago, it details some of the “reasons” that attorneys do not communicate with their clients during their representation: They have nothing […]

Death to the Finder/Minder/Grinder Mentality: Why you MUST become a Rainmaker

Originally Posted on LawMarketing.com August 2013   The days of the “finder”, “minder”, “grinder” mentality in law firms needs to be eradicated. Immediately! These oft used terms are used to describe the typical roles inhabited by an attorney in a law firm setting. The Finder – The finder is the Rainmaker of the law firm.  […]

Rainmaking Recommendation # 84: Why You?

You may have heard of something called a USP.  This is the “Unique Selling Proposition” and in marketing this means the reasons presented by someone as to why their product or service is different or better than another.   It answers the question:  Why you? You are an attorney.  Sorry to say, you are also one […]

Rainmaking Recommendation # 83: Halfway There or Halfway Over?

We’ve reached the halfway point of the year.  If you are like most, you have probably had plans and goals that you wanted to achieve this year.  Maybe you even called them New Year’s Resolutions. So, have you achieved those goals? Did you abandon your plans for achievement a few days into the year or […]

Rainmaking Recommendation # 80: They Think I’m a Pest

The part of Rainmaking that I try to pound into my client’s heads is “follow up, follow up, follow up”. But how many times should you try to get in touch with someone before you become a pest? There is no magic number.  While some may say 3 times, others say 6 times and some […]